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Sunraysia Daily Saturday, January 24, 2015
Isuzu Trucks: 26 years on top
FOR the 26th consecutive year, Isuzu Trucks
have held their position on top of the
Australian truck market, as at the end of
Beginning their reign as Australia’s top
selling truck brand way back in 1989; Isuzu’s
popularity has steadily increased ever since,
with a commitment to performance and
reliability as well as an impressive after-sales
For over three decades, the Isuzu brand has
enjoyed fierce loyalty from its many satisfied
customers, something Isuzu Australia Limited
(IAL) Director and Chief Operating Officer, Phil
Taylor, says has been hard-earned.
“ We’re always looking for improved ways to
deliver top quality products that are reliable,
affordable and right for the job.
“ We are of course delighted to be in a
strong position again at the start of 2015, and
we thank our customers for their continued
According to Isuzu Australia Limited (IAL)
data, over 145,000 Isuzu trucks have been
sold in Australia over the past 26 years, with
approximately one in four trucks on Australian
roads sporting the iconic Isuzu badge.
And it’s little wonder too, with Isuzu
boasting a model range of over 160 variants,
and offering a vehicle for just about every
vocational application imaginable.
According to official Truck Industry Council
(TIC) T-Mark industry reports, Isuzu finished
2014 with a total of 7,150 truck sales and just
over 23 per cent market share, more than 10
per cent clear of its closest rival.
Sales volume also improved with a five per
cent increase in the total number of Isuzu
trucks sold, whilst the total market volume
declined slightly over the same 12 month
As well as taking out overall sales honours,
Isuzu continues to dominate the light market
with a total of 3,279 units for a 37.5 per
cent share, while also comfortably leading
the medium market with 2,755 units for an
impressive 41.7 per cent market share.
In the heavy market, Isuzu finished the
year very strongly, taking out third place
and achieving a 10.4 per cent share, with
the company’s FY Series 8x4 proving highly
popular on the sales charts.
Mr Taylor said, “ We continue to be pleased
with the performance of our FY range in the
heavy market. The market acceptance that this
product has, in a relatively brief timeframe, is
proof positive of the product and engineering
strategy employed at Isuzu.
“ These same qualities are evident
throughout our truck range, from the NLR
200 all the way through to our heavy models.
“ And whilst the Australian truck market is a
particularly competitive one, we will never stop
adapting to change and striving to provide
the most comprehensive product range
and support services to the Australian road
Mr Taylor said he expected truck sales
to hold relatively steady in 2015, with
some gradual recovery in particular market
“ The mining sector is in steady decline right
now and the whole industry has taken a hit
across the board,” Mr Taylor said.
“ But with some fresh infrastructure projects
on the cards in States and Territories across
the country, we could hopefully see some
growth in the construction sector mitigating
“ And as always, we won’t rest on our
laurels either. Through innovative new
products, like Isuzu’s telematics packages,
we’re working to further develop our after-
sales offerings. ”
For more information on the Isuzu range
contact Mildura Truck Centre on 5051
2800 or call in and see the staff at 293-303
Benetook Avenue, Mildura.
Isuzu trucks at the 2013
Brisbane Truck Show.
BARRY 0417 113 887 AH 5023 2124 TROY 0428 303 590
*All cars advertised on
a unregistered basis.
Purchasers to pay all
Photos used for illustration purposes only E & OE LMCT 9196
ABS, cruise, air bags, electrics,
tow bar, low kms.
2008 TRITON GLX DUAL
2002 PAJERO GLS WAGON
3.2lt diesel, auto, local owner, 7 seater.
2010 TOYOTA CAMRY HYBRID
Electric/petrol, green motoring,
2005 FALCON RTV UTE
ABS, air bags, canopy, tow bar.
LX-R DUAL CAB
Turbo diesel, auto, ABS, cruise,
air bags, tonneau.
Diesel, air bags, cruise, electrics,
2012 HOLDEN CAPTIVA LX
Auto, turbo diesel, only 82,000kms.
2004 FORD TRANSIT 12 SEAT
Dual air, turbo diesel.
2007 NISSAN PATROL ST TRAY
3l Turbo diesel, alloy tray, side steps,
Diesel, ABS, winch, alloy bull bar.
2009 FORD RANGER 4X4 DUAL
2007 FORD RANGER D/CAB 4WD
Diesel, low kms, auto, window tint.
2011 HOLDEN COLORADO LXR
Diesel, cruise, ABS brakes, tow bar.
2006 FORD RANGER S/CAB 4WD
Diesel, steel tray, black rims, low kms.
Diesel, 3 seater, tow bar, steel tray.
2006 TOYOTA HILUX S/CAB 4WD
Local vehicle, low kms, leather trim.
2008 MAZDA CX7 LUXURY
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