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Sunraysia Daily Saturday, January 14, 2017
HOLDEN has announced the next step
in its rejuvenated small-car strategy, with
confirmation the all-new Astra sedan will
launch in 2017. Astra sedan joins Astra hatch
and Astra coupe siblings to expand Holden’s
world class small-car line-up, giving customers
their choice of world-class small car offering.
Utilising the same Delta 2 architecture
as the Astra hatch (with GM Europe’s
Russelsheim HQ as the homeroom), Astra
sedan is a great example of Holden’s ability to
handpick the best vehicles for Australia from
the GM global portfolio, being the only brand
to offer both the Opel-based hatch variant and
Chevrolet-based sedan variant in its line-up.
Holden’s Director – Planning and Program
Management, Marinos Panayiotou, said
Holden is leveraging GM’s global product
portfolio and, with Astra sedan, customers
have a vehicle that effortlessly blends
functionality and comfort, with more than a
touch of luxury.
“Last year, Holden committed to launching
24 new products by 2020, and Astra sedan
represents the thirteenth of those, joining
Astra hatch and Astra coupe to continue
building a world-class small car range,” said
“Astra sedan is a truly global vehicle,
developed in Europe, manufactured in Korea
and finished with design elements and
significant engineering input from Holden.
“Astra’s luxurious interior is complemented
by advanced driver and connectivity
technology in addition to progressive exterior
styling which, when you add to the hatch
variant, gives Holden a strong line-up in the
Based on the US-designed, Chevrolet Cruze,
Holden’s Astra sedan boasts key local input to
give this global vehicle a uniquely Australian
flavour to appeal to Australian customers.
Local input key to Astra sedan identity
Designed in North America, Astra sedan
also received bespoke styling treatment from
the renowned GM Australia design team, with
a sophisticated front grille and fascia to give
the Astra range a more cohesive appearance.
“Sharing the same architecture as the
Astra hatch, the new Astra Sedan assumes a
rational, sophisticated persona to expand on
the appeal of the sports styled hatch,” said Mr.
“Our Australian designers have styled a
unique Holden face with exclusive new front
fascia and grille, closely aligning with the
next generation Commodore to give a more
cohesive look to not Astra, but to the wider
Holden product range.”
Astra sedan also benefits from in-depth
local engineering carried out at Holden’s Lang
Lang proving ground to ensure it exhibits the
refinement and composure displayed by its
sibling, Astra hatch.
Holden’s Executive Director – Sales, Peter
Keley, said Astra sedan grows Holden’s
small-car line-up whilst the move would also
simplify Holden’s small-car strategy.
“Whether it’s the world-class sports hatch,
stylish coupe or sophisticated sedan, the
Astra nameplate communicates European
engineering and global design strength a
strong reputation for reliability, earned over
a 30 year association with Holden,” said Mr.
“With the addition of Astra sedan, Holden’s
small car range is looking stronger than
ever, couple that with the recently launched
Trax, Colorado and Trailblazer, and our focus
on bringing the best new vehicles for our
customers is crystal clear.”
Going on sale at the start of February, Trax
will be the next vehicle introduced to the
Holden range and the latest to demonstrate
a renewed focus on in-car technology and
With Astra sedan hot on the heels of Trax,
it’s clear Holden showrooms are in the midst
of a major product overhaul.
For more information contact Mildura Holden
LMCT 11142 at 689/691 Fifteenth St, Mildura
or phone 5024 4500.
Astra sedan bolsters Holden’s small-car line-up
BARRY 0417 113 887 AH 5023 2124 TROY 0428 303 590
Photos used for illustration purposes only E & OE LMCT 9196
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