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Sunraysia Daily Saturday, August 12, 2017
Ford high-tech “Showroom of the Future” opens
FORD and the Bayford Group have opened
the ‘Showroom of the Future’ in Epping after
extensive research into the customer sales
and service experience. The consolidation of
the Coburg and Epping sites underpins the
emphasis on combining sales and service into
one convenient and well-connected experience.
The vibrant, innovative and digitally-
connected showroom features engaging
experiences to ensure the consumer is in
control at every step of their Ford ownership
journey. The new purposeful technology is not
just there to catch the eye, but to enhance the
overall customer appeal.
Pioneering the development and attending
the opening was Elena A. Ford, who leads
the company’s Global Dealer and Consumer
Experience team, which is designed to
accelerate the simplification and streamlining
of Ford’s interaction with customers inside
dealerships and at automotive and consumer
shows around the world.
The Showroom of the Future concept is
the product of Ford’s Global Interior Refresh
“Every automaker is striving to unlock long-
term customer loyalty but Ford is focused on
connecting with consumers on their terms
and building an experience they will love,
regardless of where they meet us,” said Ford.
100 years of service
The Bayford name is synonymous among
Victorians, having now been a part of the
automotive industry landscape for 100 years.
After working at the Ford Motor Company in
America, Dick Bayford returned to Melbourne
and established a car sales and service
dealership in Fitzroy in 1917. Bayford went on
to become one of Ford Australia’s first vehicle
retailers when it formed in Australia in 1925.
As Australia’s longest operating, family-
owned motor vehicle dealership, Bayford Group
has grown dramatically over the years. From a
single franchise employing 60 people, Bayford
Group now operates ten sites and employs
hundreds of employees, delivering in excess of
1000 new and used vehicles to Australians each
“It’s a great honour to be chosen as the first
site in Australia, and one of the first in the
world, to receive this amazing refresh. It’s a
testament to our strong relationship with the
Ford brand,” said David Blackwood, Dealer
Principal, Bayford Ford Epping.
A new standard the world over
Engaging FITCH Design Ford reviewed
current showrooms and conducted 62 dealer
interviews globally with the aim of capturing
the heritage aspect and community feel of the
Ford brand the world over.
The new interior and exterior concept will
become a standard globally, while for now
Epping customers will be the first in Australia
to interact with the more contemporary spaces.
Giving the showroom a community feel, a
social area is available for consumers, sales
and service people to connect in a relaxed and
With the aim to ‘Go Further’, guests
are welcomed on arrival and greeted with
hospitality gestures like a complimentary
cafe and breakfast bar, kids’ play room, movie
cinema and complementary Wi-Fi throughout
The plan to expand
By 2021, 90 percent of Ford’s local customer
base will be covered by a total of 90 stores
having been refreshed. Using a blend of the
best of bricks-and-mortar retailing with web-
based innovations, these showrooms will make
it easier than ever before for customers to buy
and service vehicles.
“This is an exciting time at Ford as we
transform our dealerships while launching a
record number of new vehicles – all to make
consumers’ lives better and easier throughout
their sales and ownership experience,” said
Graeme Whickman, CEO and President, Ford of
“It allows the customer to be in control
and showcase the vehicles in a unique and
stimulating way, whilst providing customers
with purposeful technology to enhance their
experience,” added Whickman.
Tech-bar showcases purposeful technology
Dealers now have the option to instantly
change branding on display around their
showroom thanks to a cloud based media
system – meaning no more printed posters.
Furthermore, current model information is
easily accessible and customizable through a
new digital content distribution platform.
The rationale behind the ‘tech-bar’ is to
create a web-based experience inside the
showroom, giving customers the chance to
interact with their dream vehicle guided by an
experienced Ford sales person.
Going further for Australia and Australian
In December 2016, Ford announced an
increased Australian R&D investment to $450
million in 2017 to support increased vehicle
development programs. By this year, Ford will
have a nearly 2,000 person strong team in
Australia, including 1750 engineers, designers
2007, C50, low kms,
as new condition,
many extras, FP-337.
Phone 0459 904 894
Phone 0400 272 893
TT4.75 with Hyster
forklift, 1.5Tx3m lift,
Phone 0427 388 272
HYOSUNG GT 250 R
rego till Sep/17,
Phone 0447 257 308.
TRUCKS & TRAILERS
sleeps 8 (3 bedrooms),
generator, TV, rev cyc
air con, 50hp Yamaha
Phone 0407 509 409
genuine enquires only
16ft, EC, new awning,
new air con, light walls,
lift bed, front kitch,
cafe lounge, LED lights,
batt system, garaged.
Phone 0427 237 860
Farmall 504, 1954.
Dodge 600 truck, 20'
Phone 5024 1321
Ph: 5023 0211
22 Deakin Ave, Mildura
Book your ad early,
Monday - Friday
8.30am - 5.30pm
FORD 3000 TRACTOR
Phone 0450 642 819
or 5022 0883
new battery and tyres,
Phone 0428 213 569
WANTED TO BUY
Phone 0418 304 930
HONDA CRF 450R
2016, as new
condition, done only
5 hours/ 300kms,
on new price.
Phone 0417 515 799
2009, Executive, 1960
Tourer, full ensuite,
solar panels, roll out
screen, long rego, GC.
Phone 0407 228 221
Pine posts, 4-5"x8',
$2.20; 5-6", $4; 6' and
7ft, $1; star posts, $1;
walker strainers, $1;
rack wire, $25; 1500Lt
poly spray tank, $800;
weedicide unit, $700;
$250; post and vine
hydraulic water jet,
Phone 0468 313 283
or Selling a
Advertise in the
Ph 5023 0211
25hp, 4WD, 4 in 1 FEL,
1200mm grader bar,
PTO, exc condition,
only 61 hours, genuine
reason for sale.
Phone 0412 223 847
60 inch Maschio rotary
hoe, new condition,
Howard slasher, GC.
Phone 0407 193 152
New automotive items,
Rebco tyre pressure
Pro tool for adjust
valves, $80; MSD
ignition blaster 3, $90.
Phone 0418 515 351
WANTED TO BUY
Caravan, any size, any
year, suit spare room,
will repair if necessary.
Phone 0400 967 067
MACHINERY FOR SALE
MACHINERY FOR SALE
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